
Woody-spicy fragrance for men was launched in 2025
The Eau de Parfum Cerruti 1881 Vivo, thanks to its name, which means “alive”, symbolizes the interconnectedness of our lives across cultures. It has been translated into 18 languages, reflecting the inclusivity and diversity of the modern world, while celebrating the power of individuality and connection between people.
The fragrance opens with fresh notes of apple, complemented by spicy accents of ginger, cardamom, and pink pepper that instantly awaken the senses. The heart of the fragrance features warm rum and marigold, building on the fruity nuances of the introduction, while toasted sesame seeds add a surprising contrast and depth. The base sees woody vetiver and saffron harmoniously combining with creamy amber, creating a strong, masculine, and energetic composition that leaves a lasting impression.
In line with its commitment to sustainability, the Vivo fragrance is 100% vegan and uses modern extraction technologies and biotechnology to obtain the purest ingredients.
Vivo is a fragrance for men who live life to the fullest and are not afraid to connect the world around them into a unique harmony.
| Species: | Eau de Parfum |
| Product type: | Woody types |
| Determination: | For men |
Composition of the fragrance
Alcohol Denat., Aqua/Water/Eau, Fragrance (Parfum), Ethylhexyl Methoxycinnamate, Limonene, Linalool, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Coumarin, Citral, Citronellol, Alcohol, Tris (Tetramethylhydroxypiperidinol) Citrate, Geraniol, CI 14700 (Red 4), CI 19140 (Yellow 5), CI 42090 (Blue 1). 792-1.01
Usage
Apply to well-perfused areas such as the skin on the temples, behind the ears, on the inner wrist, on the décolletage, on the carotid arteries, into the crooks of the elbows or knees.