
Woody aromatic fragrance was launched in 2026
Coach Pure Platinum is an intense men's perfume inspired by the architecture of Manhattan, metal, and glass. It is created for the modern man who is not afraid to be himself, is open to new experiences, and expresses his self-confidence naturally. With a more intense perfume concentration, it offers a deeper and longer-lasting scent trail. The opening of the fragrance brings a fresh blend of lavender, mandarin, and juicy apple, which feels clean, energetic, and modern. In the heart, a warm rum accord unfolds, complemented by the softness of orange blossom and earthy notes of moss. The base relies on intense ambroxan, cedarwood, and labdanum, which give the fragrance depth, magnetism, and remarkable longevity.
The face of the fragrance became musician Omar Apollo, whose personality perfectly embodies the idea of individuality, authenticity, and self-expression. The campaign explores different facets of masculinity – from energy and playfulness to calm introspective moments.
The elegant bottle in metallic gunmetal finish evokes the modern skyline of New York. The characteristic Coach logo with the coach and horses is complemented by a black leather tag and a metal detail that connects the brand's traditional craftsmanship elements with modern urban design.
Coach Pure Platinum is a fragrance for men who want to be striking, authentic, and unmistakable – a bold perfume composition with a modern character and long-lasting trail.
Fragrance composition
Ingredients
Alcohol Denat. (SD Alcohol 40-B), Parfum (Fragrance), Aqua (Water), Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Linalool, Coumarin, Limonene, Butyl Methoxydibenzoylmethane, Vanillin, Pinene, Lavandula Oil/Extract, Alpha-Isomethyl Ionone, Pogostemon Cablin Oil, Beta-Caryophyllene, Citronellol, Citrus Aurantium Peel Oil, Citral, Terpineol, Camphor, Rose Ketones, Geranyl Acetate, Carvone, Terpinolene, Geraniol, Sclareol, Alpha-Terpinene
Usage
Apply to pulse points such as wrists, neck, décolletage, or behind the ears. For a more intense and long-lasting fragrant experience, the fragrance can also be lightly sprayed on clothing.
| Species: | Perfume |
| Type of product: | Woody types |
| Determination: | For men |