Fruit - spicy launched in 2009
clean scent of freshness with fragile heart, full of energy with an extraordinary touch of woody plants

For men: modern, who can appreciate the beauty, strength and energy

Scent:
Head-reddish orange
Heart-cinnamon, saffron, black pepper
Base-vetyver, musk, woody

Inside liberating energy editions BOSS IN MOTION WHITE

BOSS gives news BOSS in Motion White - new fragrance from BOSS in Motion series, inspired by the carefree and liberating spirit of the series BOSS Orange. This fragrance acts as an internal explosion of energy that radiates from red oranges continuously changing in a fragile heart of the fragrance.

BOSS in Motion White - for real men
For men with a modern look with a flair for style and design. Male Boss in Motion can appreciate the beauty, strength and energy hiding in people and things that surround him.

BOSS in Motion - Extraordinary Edition

• 2002 - His journey began BOSS in Motion fragrance that forces may set your goal and go for its fulfillment.
• 2004 - S BOSS in Motion Blue (Limited Edition I) can each man move its borders.
• 2005 - BOSS in Motion Green (II Limited Edition) brings man on the starting line. Adrenaline feeling before the race brings rapid heart rate, stress and mental and physical concentration, which is a challenge to ultimate victory.
• 2006 - BOSS in Motion Black (Limited Edition III) follows the man in the final stages of the race, and accompanied him for the final sprint.
• 2008 - S BOSS in Motion Electric (Limited Edition IV) man pulls the finish line victoriously gone into the goal.
• 2009 - The New Boss in Motion White is inspired by the energy in the form of inner strength, he knows a winner.

BOSS in Motion White - Smell

BOSS in Motion White is a rush of pure freshness that is seamlessly blended with a fragile heart of the fragrance to create a distinctly robust and energetic composition. Combines strength filled with a mixture of wood with a hint of musk with fine fresh elements, making the BOSS in Motion White unusually engaging scent.
BOSS in Motion White opens up wonderful fresh sensual tone red oranges.
At the heart contained musky tinge of cinnamon bark, saffron and black pepper give the fragrance of captivating and sensual touch.
The base consists of vetiver, which enhances the distinctive smell of musk and wood.
The result is exceptionally enticing combination of notes and invigorating freshness, which together form energizing masculine musky scent.

BOSS in Motion White - The bottle and packaging

The modern design of the bottle follows the original spherical shapes editions BOSS in Motion, this time in white representing the freshness of the scent hidden inside. Orange handwritten font White logo expresses the free spirit and scent combined with white and silver packaging creates an unusual stylish look.

BOSS in Motion White - Campaign

The campaign captures the spirit which pervades a number of BOSS Orange: joy, carelessness, optimism and spontaneity. Promotional spot in Miami represents Tyson Ritter All American Rejects singer, in a startling visual effects and captures the intense energy of the setting sun in the city. The mood is relaxed and liberating world of color and September of their internal energy.