Hugo Boss Ma Vie pour Femme Eau de Parfum 30 ml

Floral fragrance for women launched in 2014.

A new dimension of the Boss woman. Boss Ma Vie Pour Femme represents the latest women's fragrance from Boss Parfums. Following the successful compositions Boss Nuit Pour Femme and Boss Jour Pour Femme, Boss Ma Vie Pour Femme arrives as the culmination of this series, representing another facet of the Boss woman's personality.

The inspiration for Boss Ma Vie Pour Femme comes from a previously overlooked moment in the life of the Boss woman. It captures the joy that a woman experiences when she steps out of her established daily rhythm, slows down, takes a break, and simply enjoys a precious moment reserved just for herself. The perfume reflects inner peace and independence, awakening a feeling of contentment and fulfillment from the simple joy of life – her own life.

The creative director of the women's line Boss Womenswear, Jason Wu, imprinted his own interpretation of fresh and contemporary femininity into the campaign for this fragrance, which is reflected in the cut of the dresses and the color tone of the bottle Boss Ma Vie Pour Femme. For this occasion, Jason Wu designed a suit that perfectly resonates with the characteristic style of Gwyneth Paltrow, accentuating her charm, energy, and tenderness, allowing her to shine brightly.

This new facet of the Boss woman is wonderfully represented by the face of the entire collection, Gwyneth Paltrow. Just like the Boss woman, she radiates confidence, evident in her style of dressing, graceful walk, demeanor, and the perfumes she wears. In the campaign for the Boss Ma Vie Pour Femme fragrance, Gwyneth Paltrow took the opportunity to reveal her more personal side through thoughts and emotions that deeply resonate with her.