TRESemmé Keratin Smooth Conditioner with Keratin for dry and damaged hair 400 ml

Apply to shampooed hair, leave on for a while and rinse.

TRESemmé knows how beautiful hair gives you the confidence and courage to take on the day. Providing that feeling has been TRESemmé's mission since 1948, when Edna L. Emmé founded the brand. She herself was the embodiment of that confidence, and became a role model that inspires modern women today. Intelligent and beautiful, Edna was an entrepreneurial soul who didn't heed the established rules, a strong personality admired for her beauty, but remembered mostly for her intelligence and tenacity.

She was also a trailblazer for all working women. She worked her way up from zero to management and became vice president of the Godfroy Manufacturing Company, an extraordinary achievement in an era when managers were almost exclusively male.

It was at Godfroy that Edna founded TRESemmé - originally a professional hair care line for smooth and strong hair. The brand was named after Ednet - it was a play on words that means "beloved" in French. Having previously worked as a hairdresser in her sister's salon, she knew how beautiful hair could boost a woman's self-esteem. So at a time when professional products were only available in salons, Edna came up with the vision to offer professional-quality hair care to women at home - and made hairdressing history when she introduced the TRESemmé brand to the public.

She was a true trailblazer, giving a speech at the White House in 1938 about the role of women in business, and directly influencing the evolution of the hair and beauty industry as president of the National Association of Hairdressers and Cosmetologists. Because when Edna spoke, the beauty care world listened. She used her personal life and professional career to create the conditions for other women. She conquered the industry she helped build, putting her stamp on it. And she did it all by herself. The saying "You've got an Emme in you" has taken hold in many families as a symbol of courage.

Since our early days in hair salons, we've always been guided by a simple truth: every woman deserves to look beautiful without costing a fortune. TRESemmé's mission is to create hair care products that are just as high quality as those found in hair salons, but don't cost as much. Our uniquely formulated products, inspired by hairdressing practices and tested by stylists, help you create custom hairstyles, experiences and a salon-like feel every day.

TRESemmé continues to uphold the values set forth by our inspiring founder: independence, self-reliance and, most importantly, the confidence you need to step up to your next challenge, just like Edna. Because no one understood how beautifully styled hair can boost self-esteem more than she did, we want to help modern women everywhere to not be afraid to step up and act with confidence. Just like Edna L. Emmé did, just like TRESemmé does.