Yves Saint Laurent Y deodorant stick for men 75 g

Woody aromatic fragrance for men launched in 2017.

It pays tribute to the men of the millennium, Generation Y. Yves Saint Laurent for the lover created a new fragrant game simply called Y.

The name Y - stems from the very identity of the brand Yves Saint Laurent and is partly also a tribute - the men's fragrance aims to represent the spirit of youth and will be launched during the hot August summer.

The vision and strategy were very clear to us, said Boffa Stephan Bezy, international CEO of YSL Beauté, it was to talk to the millennial man with the aim of offering him something authentic, that would resonate with his desires.

It is Gen Y, which is a symbol of today's young generation and the question naturally arises: Why? It is also the first letter of the first name Mr. Saint Laurent. It was clear that the letter Y would become our natural choice. We returned to the brand DNA of young Yves Saint Laurent, which was created in the 1960s, to a brand that resonates with the culture of its time.

Refined, elegant and daring fragrance Yves Saint Laurent Y will elevate your style to perfection. It enhances your charisma and attracts attention from the surroundings. Let your true self shine with the men's fragrance Yves Saint Laurent Y.