
FOUGÈRE - FRESH fragrance launched in 2011.
Montblanc is a traditional brand of timeless luxury that draws on both its many years of tradition and its vision for the future. It is classic yet remains highly relevant at every moment. The combination of tradition and modernity with authenticity, high prestige and exclusivity – this is the Montblanc brand.
Now, Montblanc presents a fragrance that meets all expectations of this highly inspiring brand. The new men’s fragrance reflects the rich history of the Montblanc house while also imparting a very modern impression. It contains strength, reflects current trends and has precisely the right dose of mystery, all of this together represents: LEGEND.
Highly elegant yet completely simple attire, a black turtleneck, emphasizes its natural elegance and masculinity. Strongly adheres to basic life values, but at the same time has a modern approach to life: is a living Legend. To capture the depth of such a character and convey its story, the world-renowned photographer – Peter Lindbergh was invited. His work with light in black and white photography undoubtedly made him the ideal partner for this campaign.
In the creation of the box, two main colors of Montblanc were prioritized - black and silver. The cover is adorned at the top with silver lines that convey the wavy shape of the metal element of the bottle. The Montblanc logo is placed such that its white star shines directly from the center of the box. Another typical identifying element of the brand is located at the bottom of the box, where three stripes are horizontally pressed into the packaging.
The brand logo, the famous white star, is subtly engraved into the front part of the metal element of the bottle. It also adorns the top of the silver cap along with rings that refer to the typical detail of all writing instruments of the Montblanc brand. The bottle with its undoubtedly masculine design, which appears discreet yet sensible at the same time, draws from the brand's basic values.
| Determination: | For men |
| Product type: | Fougere types |
The introduction belongs to the tones of lavender, complemented by bergamot and pineapple leaves. The heart unfolds its sensual chords of jasmine, apple, and cedarwood. The base reveals amber, oak moss, and tonka beans.
Fragrance Composition