
FOUGÉRE - FRESH fragrance launched in 2011.
Montblanc presents a timeless luxury brand that draws from both its longstanding history and a vision for the future. It remains classic, yet at every moment completely modern. The connection of traditional values and the present with authenticity, extraordinary prestige and exceptionality – this embodies the Montblanc brand.
Currently, Montblanc presents a fragrance that meets all expectations associated with this inspiring brand. This men's novelty reflects the rich past of the Montblanc house while also sounding very modern. It excels in strength, follows current trends and carries an optimal degree of mystery, all together representing: LEGEND.
Exceptionally elegant yet completely simple attire, a black turtleneck, accentuates his natural charm and masculinity. It upholds fundamental life values, but at the same time has a modern approach to life: it is a living Legend. To capture the depth of such a character and express his story, the world-renowned photographer – Peter Lindbergh was invited. His work with light in black-and-white photographs undoubtedly made him an ideal partner for creating this campaign.
In the design of the box, two key colors of Montblanc were prioritized – black and silver. The packaging is adorned with silver lines at the top, which transfer the wavy curves of the metal component of the bottle. The Montblanc logo is positioned so that the white star stands out directly in the center of the box. Another characteristic identifying element of the brand is located at the bottom of the packaging, where three stripes are horizontally embossed into the surface.
The brand's symbol, the famous white star, is subtly engraved on the front side of the metal component of the bottle. It also decorates the top of the silver cap along with rings that refer to a typical detail of Montblanc writing instruments. The bottle, with uniquely masculine appearance, which seems discreet and yet sensual, is based on the core values of the brand.
| Determination: | For men |
| Species: | Eau de toilette |
| Type of product: | Fougere types |
The introduction features notes of lavender, complemented by bergamot and pineapple leaves. The heart reveals its sensual accords of jasmine, apples, and cedarwood. In the base, amber, oak moss, and tonka beans develop.
Fragrance composition



