
FOUGÈRE - FRESH fragrance launched in 2011.
Montblanc is a traditional brand of timeless luxury that draws from both its long-standing tradition and a vision for the future. It is classic yet highly relevant at every moment. The combination of tradition and modernity with authenticity, high prestige and exclusivity – that is the Montblanc brand.
Now Montblanc presents a fragrance that meets all the expectations of this highly inspiring brand. The new men's fragrance reflects the rich history of the Montblanc house while also giving a very modern impression. It carries strength, reflecting current trends and possesses exactly the right amount of mystery, all together representing: LEGEND.
Highly elegant yet absolutely simple attire, a black turtleneck, emphasizes his natural elegance and masculinity. It strongly adheres to the basic values of life, while at the same time having a modern approach to life: it is a living Legend. To capture the depth of such a character and convey his story, the world-renowned photographer – Peter Lindbergh – was invited. His work with light in black and white photography undoubtedly made him an ideal partner in creating this campaign.
In creating the box, the two main colors of Montblanc - black and silver - were prioritized. The cover features silver lines at the top, which transfer the wavy shape of the metallic element of the bottle onto it. The Montblanc logo is positioned such that its white star shines directly from the center of the box. Another typical identification feature of the brand is placed at the bottom of the box, where three stripes are horizontally embossed into the packaging.
The brand logo, the famous white star, is subtly engraved on the front of the metallic element of the bottle. It also adorns the top of the silver cap along with rings that refer to a typical detail of all writing instruments from the Montblanc brand. The bottle, with its undeniably masculine design, which appears discreet and sensual at the same time, draws from the core values of the brand.
| Determination: | For men |
| Species: | Eau de toilette |
| Product type: | Fougere types |
The introduction belongs to the notes of lavender, complemented by bergamot and pineapple leaves. The heart reveals its sensual chords of jasmine, apples, and cedarwood. In the base, amber, oakmoss, and tonka beans unfold.
Composition of the fragrance