FOUGÈRE - FRESH fragrance launched in 2011.
Montblanc is a traditional brand of timeless luxury that draws from both its many years of tradition and vision for the future. It is classic yet highly relevant at every moment. The combination of tradition and modernity with authenticity, high prestige and exclusivity – this is the Montblanc brand.
Now, Montblanc presents a fragrance that meets all expectations of this highly inspiring brand. The new men's fragrance reflects the rich history of the Montblanc house while also having a very modern impression. It possesses power, reflects current trends and has exactly the right dose of mystery, all together representing: LEGEND.
Highly elegant yet completely simple attire, a black turtleneck, emphasizes his natural elegance and masculinity. Strongly adheres to basic life values but also has a modern approach to life: it is a living Legend. To capture the depth of such a character and convey its story, the world-renowned photographer – Peter Lindbergh was invited. His work with light in black and white photography undoubtedly made him the ideal partner in the creation of this campaign.
In creating the box, the two main colors of Montblanc were prioritized - black and silver. The packaging is adorned at the top with silver lines, which transfer the wavy shape of the metal element of the bottle onto it. The Montblanc logo is placed so that its white star shines directly from the center of the box. Another typical identifying element of the brand is located at the bottom of the box, where three stripes are horizontally embossed into the packaging.
The brand logo, the famous white star, is delicately engraved on the front of the metal element of the bottle. It also adorns the top of the silver cap together with rings that refer to the typical detail of all writing instruments of the Montblanc brand. The bottle, with its undoubtedly masculine design, which appears discreet and sensitive at the same time, is based on the core values of the brand.
| Determination: | For men |
| Species: | Eau de toilette |
| Product type: | Fougere types |
The introduction features tones of lavender, complemented by bergamot and pineapple leaves. The heart unfolds with its sensual accords of jasmine, apples, and cedarwood. The base reveals amber, oak moss, and tonka beans.
Fragrance composition